Hadlock Student Center
Find Your Fit
Branding | Creative Direction | Email Marketing | Social Media | Management
The Hadlock Student Center at George Fox University, exists to help students find their fit through exercise, play, exploration, and competition.
The Approach:
I was the graphics and marketing coordinator for the Hadlock Student Center (HSC). I was responsible for providing creative vision and leadership for the programs and events. This included logo and brand direction, managing social media and email marketing and a comprehensive marketing strategy to draw in a diverse student population. Pictured below are the logo variations, employee t-shirts and lanyards and advertising materials.
Student Intramural Employees
Employee t-shirts and lanyards
TV Advertising
Signage
The Hadlock Student Center offers a Rental Center where students and employees have access to a large inventory of equipment at affordable prices. In order to show case the equipment available, I had the opportunity to art direct a photoshoot for the fall gear campaign. Rent a tent, sleeping bag and stove for a weekend trip in the mountains! Here are some of the shots.
Social Media Post Examples:
I had the opportunity to manage a small team to run the social media and email marketing. I developed the overall strategy and posting schedule while allowing my team to be creative and come up with post ideas.
