Echo Rails and Trails
Logo & Brand Re-design
BRANDING | CREATIVE DIRECTION | Website | Print Materials
Echo Rails & Trails is a Swiss tourism company providing guided Alpine and Rail tours.
The Approach:
Echo wanted a fresh, modern look for their company while still retaining the integrity and core values of their brand. My task was to highlight their niche in a saturated market. They are unique in their market because they are the only company that provides tours incorporating a combinations of hiking and various creative means of public transportation, including gondolas, and cog rail, narrow gauge and high speed trains .This creates an authentic Swiss experience coupled with very knowledgeable guides.
The Swiss tourism market is saturated with “Swiss Red”, clean simple branding, and tradition. While all of these things are good, our goal was to create a logo that stood out from all the noise. Due to this we used bold lettering, familiar landmarks and unique colors. We chose light blue for the main logo because it highly contrasts against the many red logos. The bold lettering catches the eye while also allowing a place to highlight the Bernese Alps in Switzerland; which is a main part of the guided tours.
The brand package includes logo and logo variations, style guide, business cards, photo direction, and website home page re-design. This package allowed them to have a fresh start in their current market niche and attract new customers with their cohesive branding. This demonstrates that an eye catching brand refresh can better address the needs of consumers and stay current with design trends.
