My role primarily focuses on crafting appealing and creative digital content for Cart Logic’s main consulting brands: Pooltables.com, CPAP Direct, Darts.com, Billiards.com, and Oxygen Direct. I am responsible for developing and implementing beautiful design in social posts, email design and website design in order to increase the company’s online presence, build their brand, and drive sales.

The Approach:

I work directly with a partner to produce and implement user-centered designs for all social media campaigns. I work to find and select images that fit with the bran identity and tone. I also create infographics and illustrations that can be used for social media posts or email design, edit images and photoshop content onto images when necessary. I generate ideas and compose copy for posts while working with senior editors to finalize and polish posts. Probably my favorite part of the job is striving to develop a community with brand followers by replying to comments and messages. It is so much fun to create content people actually want to engage with and create community online.