361 Email Marketing
Responsive Creativity
CONCEPT | ILLUSTRATION | MARKETING
361 is an international shoe and sports goods company based in China, but their goal is to have a larger market presence in the US.
361 Degrees has created a robust advertising campaign with innovative strategies to create a niche in the over saturated US shoe market. My role on the marketing team was to design emails based on the copy and advertising strategy. The goal is to create more awareness for the brand in the US, as well as highlighting how 361 produces quality products for the professional runner.
The Approach:
361 Degrees leads in advanced shoe technology to engineer more durable, reliable, and responsive shoes. They have bucked the minimal trend of flexible, unstructured, lightweight shoes by supplying shoes that provide runners with the protection they need-shoes that have a soft platform but are still very responsive and have that feeling of going fast. 361 Degrees strives to challenge athletes to do more, see more, and push you in every aspect of life.