14 Hands
14 Hands Winery Digital Campaign
EMAIL DESIGN | WEB GRAPHICS | PRINT | MERCHANDISE | Social Media
I collaborated with 14 Hands to create the “Sip the Magic” campaign to launch their Unicorn Bubbles wine. This included emails, a sell sheet, web graphics, print advertising and a merch collection. This multi-channel campaign was designed to carry on the brands playful spirit while expanding their branding to include unicorns and making it a unique part of their business.
Emails:
Two main email campaigns were created to announce the Unicorn Bubbles wine. Both use eye catching GIF’s to draw in the consumer. Both emails at a 40% open rate.
Sell Sheet:
A sell sheet is a technical sheet given to distributors to encourage them to purchase the wine.
Website:
Website and advertising banners were created for the campaign launch. We also selected lifestyle images as well.
Print Advertising:
The wine case sleeve (left) and the wine header (right) are created to use when displaying the wine in stores.
Merch:
Merchandise with the “Sip the Magic” branding was created to use for in store purchases at the winery and social media giveaways. This was another advertising strategy to engage the customer and get people excited about the new launch. My favorite item to design was the enamel pin.
Social Media:
The Sip the Magic campaign was also carried into social media. Here are the instagram posts.
